Navigating consumer choices can make you feel like a character on The Good Place, where the ethical score sheet for a virtuous life had become so complex, nobody had made it to paradise in over 500 years. You could walk an extra six blocks to fill your reusable mug with fair-trade, non-dairy latte from a unionized Starbucks, and the carbon footprint of your organic pea sprout milk might still doom you to eternity in “the bad place.” Read More
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